Bay College Planning Specialists

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UCLA’s CIRP Freshman Survey: Academic Quality And Affordability Top Priorities In Choosing College

According to the Freshman Survey Cooperative Institutional Research Program (CIRP) administered by the Higher Education Research Institute at UCLA’s Graduate School of Education & Information Studies, Academic quality and college affordability are the top priorities in choosing a college.

According to John Pryor co-author and director of CIRP:

“College accountability and affordability have been key issues in the debate over higher education this year, and it seems as if those discussions have impacted how students are making choices about college”

1. Academic Quality:

63% of students sited academic quality as the top priority when investigating universities. According to the Freshman Survey, this represents a “5.6% point jump from 2006–the highest the figure has been in 35 years.

2. College Affordability:

College affordability is a huge concern and priority with the importance of being awarded financial assistance increasing 5.1 percentage points from 2006 to 39.4 percent in 2007. Like the quality factor, this is the highest this figure has been in 35 years.

Consequently the challenges to a college education for students are more urgent than ever and require well planned research and creativity.

Filed under: Admissions, Applications, College Financing, Scholarship, Tuition, , , , , , , , , , ,

One Response

  1. Becca says:

    Hi! My name is Becca and I work at Campus Progress, the youth outreach division of the Center for American Progress, here in Washington D.C. We just launched a campaign called “Students Over Banks” or “SOB” for short. We’re campaigning for more college affordability and we hope you can help us with a little bit of publicity. We know you have a lot of influence ( WOW 5,995 friends???) and we were wondering if you could share our promotional video for our campaign.

    The video is located here:
    And our campaign website is here:

    Thank you so much, we really want to get a lot of young people involved so all your help matters!

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